Wednesday, November 11, 2009

Greenbuild is huge

I’ve only gotten through one of the two convention center buildings in Phoenix housing the over 1000 exhibitors at GREENBUILD. Apparently it’s quite difficult to get into the show as an exhibitor – you have to be reviewed and approved. More importantly you have to commit to balancing the carbon footprint you create in coming to the show with the purchase of carbon credits. Despite all we hear about virtual life, social networking and “kicking the tires” in person seems to trump the day in connecting with 25k+ people. GreenBuild is a massive show and education program – they do a good job. People here are seriously committed to conserving resources. And why not? A speaker mentioned that “50% of the houses needed by 2030 have not yet been built. That’s pretty amazing when you think about our growth projections and this is only twenty years away. So, why not build green if you can. Just think of the impact this will have for our distributor members across North America.

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